| Rethinking
your business strategy for West Africa?
|
| Can
you afford to write off this potentially profitable
market, whatever the difficulties of operating there? |
| "Operating
in Sub-Saharan Africa can bring rich returns;
unfortunately, the risks are equally high. Aside
from the normal corporate issues, firms
operating in the region often have to deal with
problems such as intermittent power supplies, an
ambiguous policy environment, corruption and the
effects of AIDS."
Economist
Intelligence Unit
|
|
|
If your business is pharmaceuticals; agrochemicals;
institutional and/or domestic cleaners; oil field
chemicals and speciality chemicals, let us help you
build competitive advantage. |
|
NGC is a company with an impeccable multinational
heritage, which is now independently managed by a team
of indigenous and expatriate managers reinforced by
strong international alliances. |
|
Let NGC tackle the local problems and help you make
the most of market opportunities. |
| Make
the most of opportunities |
| "In
some industries and countries market criteria are
more important than macroeconomic and political
factors"
Economist
Intelligence Unit |
|
| Let NGC help you: |
|
- make sense of the region's confusing signals
- discover which sectors will prosper
- devise strategies that match the level of risk you
are prepared to accept
- build competitive advantage
|
| Unique
Understanding of Local Market
|
| Pharmaceutical Industry
|
|
| Competition from parallel imports and
generics have necessitated that sales forces are better
equipped and trained, while at the same time diminishing
returns dictate that cost containment is a factor. |
| "The
pharmaceutical industry is undergoing a drastic
reshaping. The recent wave of mergers and
acquisitions is changing how the game is played,
forcing the need for greater economies of scale to
enhance competitive position."
Economist
Intelligence Unit |
|
|
NGC's prudent sales force management deals with
targeted decision makers and ensures maximum return on
marketing investment.
|
| Speciality Chemicals
|
|
| The technology push and market pull are
reshaping the industry.
To survive, it is necessary to be close to that
market. |
| "Turbulent
developments are taking place in the speciality
chemicals sector"
Economist
Intelligence Unit |
|
